Presenting: The Slick New Lead Generator

We’ve given Lead Generator a facelift and wow is it sexy! Featuring a sleek new look and feel, improved website integration capabilities, better usability, a smoother user flow and even more customisation options –– all to help you convert even more website visitors into leads!

Lead Generator is the second product in our advisory suite. If you’re a realtor looking to capitalise on your web traffic and reach owners in that tipping-point moment, just as they are about to make the decision to sell –– Lead Generator is a must-have in your tool belt.

Lead Generator gives you a way to capture seller leads from your web traffic. Embedded on your website, it enables you to offer initial high-quality, real-time property valuations via your website in exchange for contact details quickly, easily, and conveniently.

We know that this product as is has already helped so many of our clients acquire loads of seller leads and get more mandates overall. However, it was time for an update.

Our goal: to help you get more mandates. But that starts with getting you more seller leads.

To this end –– we have turned Lead Generator into a conversion machine. We’ve designed this update to be as appealing as possible to your potential clients all the while giving you the flexibility you need to configure it to suit your brand’s look and feel.

Better user interface, smoother user experience, more customisation options

We’ve brought Lead Generator into 2023. It’s well rested, refreshed and ready to work for you!

The intuitive new design will allow web visitors to enter all their property information in only a few clicks.

We’ve also added in a concrete way for you to understand intentions by tweaking the form flow. This way you can know exactly whether someone is looking to buy or sell as well as the exact timeframe of when they would like to do so!

We’ve optimised the contact form using marketing best practices including letting prospects know that their valuation is ready but blurring out the result i.e. you’ll need to give us your details before you get your valuation…

But a new design is only a small part of what's new, we’ve got a complete list below.

What’s new in the all-new Lead Generator?

1. Add your company logo: this is our product, but it is your service, a service that you are offering to your website visitors. We’ve given you the ability to make it your own by adding your company logo.
2. Customise colours: the black in the images above is just an example. You are free to choose colours from your agency’s colour palette so that your agency’s look and feel is reflected because we know that a brand is more than just a logo. Also, your colour choice will affect more than just the buttons, it will affect the frames, the icons, and all main elements in the product.
3. Additional language support: to meet the needs of your international client base.
4. Removal of sliders and mandatory house number: your web visitors will benefit from even more accurate valuations. To make sure that we deliver this, we have replaced the sliders with actual free-text blocks for visitors to fill in concrete details about their property and made the entering of a house number mandatory –– this will ensure that the insights delivered to them reflect the property that they valued.
5. Telephone number not mandatory: we’ve studied the behaviour of customers using the product and found that most people go through the entire form and drop off because they have to fill in their telephone number. That ultimately lead to a few leads falling through, we’ve remedied this by making adding in your telephone number non-compulsory. Leads will still have to enter their email address to receive their valuation.

What’s next?

This update is only the first step in an overall and complete revamp. Our product team has already begun working on:

• Redesigning the email template (hint: this is coming veeeery soon)
• Creating an easy way for you to modify the entire flow (change the order, remove steps or fields and more)
• And, creating an easy way for you to customise the email that gets sent to those who fill out the form.

Best you keep an eye out on our blog or social media as all updates will be communicated there. Until then, give us your feedback, we’d love to hear what you think!