PriceHubble, Europe’s leader in performance data solutions for real estate and finance, has acquired WhenFresh, the UK's residential property data bureau, delivering data and decision engines to banks, insurers, the public sector and other Big Data users. This strategic milestone marks PriceHubble’s 6th acquisition to date, making it the leading consolidating force in Europe’s data proptech ecosystems.
After acquiring Dataloft in March 2023, the addition of WhenFresh marks PriceHubble’s second acquisition in the UK in under a year and its sixth M&A since inception. By leveraging WhenFresh’s product and data strength in the UK, PriceHubble further extends local market leadership. This acquisition also enables PriceHubble to build a global powerhouse of performance data solutions, adding value for the banking, insurance, asset management and real estate industries across the globe.
Founded in 2012, WhenFresh is a leading residential property data specialist in the UK, supplying data and related solutions to mortgage lenders, insurers, leading UK banks, The Bank of England and the wider financial services sector, the public sector, utilities and other Big Data users. The company provides access to over 200 best-in-class proprietary, private and public datasets in one place via a simple, single API integration built on an unrivalled amount of data, including crucial ESG-related data. Its solutions and know-how enable its clients to make faster, better-informed and more cost-efficient property risk decisions.
“PriceHubble has quickly emerged as the leading B2B SaaS provider of property data performance solutions to banks, insurers and asset managers around the world. It humbles and excites us to see our sixth acquisition coming through and adding to our unique capabilities in Europe’s largest banking and real estate market and beyond.”, comments Dr. Stefan Heitmann, Founder and Executive Chairman of PriceHubble. “We are extremely happy to welcome the WhenFresh team,” he adds.
Alexis Radjabi, Chief Sales Officer for Western Europe at PriceHubble, says: “By joining forces with the WhenFresh team, we are combining our own solutions with their know-how in applications for banking, insurance, utilities and the public sector and with Dataloft's expertise in residential market intelligence. This synergy enables us to seamlessly build unique performance data solutions, positioning ourselves exceptionally well to assume market leadership."
When Fresh Ltd becomes a wholly owned subsidiary of PriceHubble UK under the leadership of Mark Cunningham, Co-founder and Director of WhenFresh, who explains: “We’re very excited to become part of the burgeoning PriceHubble family. Bringing together the wealth of property data assets, technological excellence and data science expertise we each possess will enable us to drive ever faster product and service development and accelerate business growth at scale”.
Alan Dean, WhenFresh’s Co-founder and Technical Director, will become PriceHubble’s Group Innovation Director and continue supporting PriceHubble’s growth agenda with a UK and multinational focus. Dean adds: “This acquisition will allow both companies to share their technology in order to amplify and accelerate the development of new products, opening up a tremendous opportunity to take our success in the UK to the international market as part of the PriceHubble Group.”
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