Dataloft Rental Market Analytics is the UK’s most comprehensive source of achieved rents and renter demographics
Access rental market analytics showing achieved rents and renter demographics for any local market.
Robust evidence of local rental market values, affordability and renter demographics
Reports that support portfolio strategy, help identify target locations and underwrite current or potential rental values.
Evaluate opportunities
Online access to quickly assess an opportunity. Instantly view rents, prices, local amenities and demographics in any UK housing market with interactive charts, tables, maps, reports and infographics.
Prioritise locations
Guide portfolio strategy and prioritise locations. Rank locations by their potential for rental performance, based on 37 housing, economic and demographic data variables. Includes Dataloft’s unique affordability metrics.
Underwrite rents and rental potential
Metrics and analytics of rental market conditions in any client defined local area. Evidence to support rents in unproven locations, based on incomes, affordability, migration and journey time analysis.
Monitor portfolios
Benchmark portfolios against the wider market to monitor performance against new lettings, based on rental growth, rent percentile, demographic profile and affordability.
The Dataloft Rental Market dataset—10 years of transaction history
Over 7 million lines of data
50,000 new lines of data per month
Achieved rents not asking rents
Around 50% of all new lettings covering England, Wales and Scotland
Renter or household
Data for age, income, household type, workplace and migration flows
Find out more about Dataloft Rental Market Analytics
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In the press | BBC - Families forced into smaller homes
In our latest collaboration with the data-journalist team at the BBC, we provided analysis of the rental market for families. It showed how their average size of home has shrunk over the past 3 years as rents have risen. Accurate data, thoughtful insight and balanced reporting are critical when the pressing need for more homes in the UK is under such scrutiny.